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For the first time in France, a major DIY brand is integrating remanufactured batteries compatible with major brands into its national catalog. By partnering with VoltR, Leroy Merlin offers its customers a cheaper, sustainable, local and efficient alternative for their power tool batteries, marking a major step forward for reuse.
The national deployment of VoltR tool batteries at Leroy Merlin proves that the battery remanufactured in France is a credible industrial alternative to the standard battery, capable of meeting the requirements of mass distribution while attracting consumers.
Beyond a competitive price and compatibility with major tool brands (Bosch, Ryobi and Makita), VoltR batteries guarantee reliability and performance identical to the original models, while offering a much lower carbon impact than standard batteries.
The deployment was structured in two strategic phases to ensure optimal adoption in stores. After a successful pilot launch during the summer in five points of sale, the collaboration was scaled up in December. VoltR thus ensured the referencing and delivery of tool batteries throughout the national network. We worked with Leroy Merlin to train the field teams and make them real ambassadors. Finally, specific merchandising work has also been carried out to make this innovation visible and educational directly on the shelves.
Strong commercial success
Our sales volumes beyond forecasts underline the immediate appetite of customers for an ecological alternative that does not compromise on performance or safety.
140 stores
VoltR worked hand in hand with Leroy Merlin to raise awareness and train field teams and make them real ambassadors.
100% Made in France
We produce from our site in Angers, proving our ability to provide a leader in mass distribution with responsiveness and reliability.
“At Leroy Merlin, we are proving that a committed retailer can reconcile product improvement (eco-design, eco-selection) with affordability. Our collaboration with VoltR is a real success: a product manufactured in France, compatible with a wide range of equipment and available at an affordable price. Beyond the price, this second-life battery embodies our environmental commitment by preserving raw materials and reducing our carbon footprint.”
Our customers explain their issues related to the lithium batteries built in their product. And how we helped them to relocalize and decarbonize their production
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